Video-based instructional coaching

Show teachers exactly what great instruction looks like.

Ideal Instruction pairs real classroom exemplar video with the See It · Name It · Do It model — so coaches name the gap, teachers see the bar, and strong practice spreads across your whole school.

Explore the Video Library Get the free Playbook

No card needed for the Playbook · Cancel the library anytime

See it Modeling a strong Do Now · Grade 5 ELA

Trusted by leading educational organizations

  • Uncommon Schools
  • Achievement First
  • United Schools
  • Course Mojo

The method

A coaching model built on seeing, not telling.

Most PD describes good teaching. We show it — then make it repeatable. Three steps, one tight loop.

  1. 01

    See it

    Watch a short, real exemplar clip of the exact skill in action — so the standard is concrete, not abstract.

  2. 02

    Name it

    Pinpoint the single highest-leverage move and name the gap in plain, teacher-friendly language.

  3. 03

    Do it

    Practice the move, get real-time feedback, and embed it in the very next lesson. Then repeat.

The Video Library

A growing library of real classroom exemplars.

Browse by skill, grade, and subject. Every clip is short, specific, and ready to use in a coaching conversation.

Browse the full library
  • 2:18
    Co-Teaching

    Great Co-Teaching in Action

    Co-teaching · Collaboration

  • 1:47
    Instructional Leadership

    Real-Time Coaching: Whisper Coaching

    Coaching · Leadership

  • 2:33
    Core Instruction

    Give Individual Academic Feedback

    Middle School

  • 1:29
    Core Instruction

    Whole-Class Reset — Student Engagement

    Elementary

  • 2:05
    Student Support

    Positive Behavioral Narration

    Elementary

  • 1:58
    Core Instruction

    Activate Prior Knowledge

    Middle School

Preview clips are public & searchable. The full library unlocks with a membership.

Free resources

Start improving instruction today — no subscription required.

A real hub, not a dead end. Each guide links to the next step in your coaching practice.

Free download

The Instructional Playbook

The plays we use to coach teachers — observation tools, feedback stems, and the full See It · Name It · Do It cycle.

Get the Playbook Guide

Co-Teaching Strategy Guides

The six co-teaching models with real classroom video examples for each.

Read the guide Companion library

Leverage Leadership 3.0

The video companion to the book — see the leadership levers in action.

Open the companion Templates

Coaching Cycle Templates

Plug-and-play planning docs for weekly observation and feedback cycles.

Download templates

For schools & districts

Job-embedded coaching that actually sticks.

We don't drop in for a one-day workshop and leave. We film your classrooms, build your exemplar library, and coach your leaders to run the loop themselves.

  • On-site & virtual instructional coaching
  • Custom classroom videography & exemplar libraries
  • Leader & coach training in the See It · Name It · Do It model
  • Whole-staff PD aligned to your priorities
Book a district consult

Membership

Get the whole library.

Individual access for teachers and coaches. Seat licensing for schools.

Monthly

$9/ month

Full library, billed monthly. Cancel anytime.

  • The entire exemplar video library
  • New clips added every week
  • Stream on any device
Choose Monthly
Best value · 2 months free

Yearly

$89/ year

Everything in Monthly — at the lowest price.

  • The entire exemplar video library
  • New clips added every week
  • Offline downloads & early access
Choose Yearly

Schools & districts

Let's talk

Seat licensing, coaching, and a custom exemplar library.

  • Bulk seats for your whole staff
  • Your classrooms filmed & added
  • Leader & coach training
Talk to us

Bring great instruction into focus.

Start free with the Playbook, or jump straight into the library.

Explore the Video Library Get the free Playbook